Today’s edition of Ask Amber will be very brief, but answer a question that many people are sending to my mailbox. The basics?

Amber, why does Google say Topeka?

The backstory to this one actually dates back several months, to when Google announced that it would build an experimental high-tech, high-speed fiber optic network in a smaller to mid-sized American city.

In efforts to bring Google to its city, to both bring its residents this burgeoning internet infrastructure in addition to adding Google jobs to its economy, the city of Topeka, Kansas, rallied to garner the attention of the internet search giant.

A group of business-minded people started an initiative called “Think Big Topeka” where they use grassroots techniques to rally support in the community, all while also cleverly building a marketing business.